Google Ads

Google Workspace

Create campaigns, manage budgets, and analyze advertising performance

• Create and manage search, display, and shopping campaigns
• Adjust budgets, bids, and targeting parameters
• Pull performance reports by campaign, ad group, or keyword

What You Can Do

Google Ads is the world's largest digital advertising platform. OpenClaw gives you the ability to manage campaigns, control spend, and extract performance insights through conversation.

Account info — Customer ID, account name, currency, time zone

List campaigns — All campaigns with status, type, budget, and performance summary

Campaign details — Bidding strategy, targeting, start/end dates, network settings

Create campaigns — New search, display, or shopping campaigns with budget and bidding

Update campaigns — Change status (ENABLED/PAUSED/REMOVED), budget, name, or end date

Ad groups — List, create, update, and manage ad groups within campaigns

Keywords — Add, update, bid on, or pause keywords in ad groups

Ads — List expanded text ads and responsive search ads; create new ad variants

Performance reports — Impressions, clicks, CTR, CPC, conversions, ROAS for any date range

Budget management — Shared budgets and individual campaign daily budgets

Negative keywords — Add campaign-level or account-level negative keyword lists

Geographic targeting — Add or remove location targets per campaign

Audience targeting — Apply remarketing lists and custom audiences

Try Asking

"Show me the performance of my search campaigns over the last 7 days"

"Pause the 'Summer Sale' campaign"

"Increase the daily budget for the 'Brand Keywords' campaign to $500"

"Which keywords have the highest CPC in my top-performing campaign?"

"Create a new search campaign called 'Product Launch' with a $200 daily budget"

"Add 'free shipping' and 'best price' as negative keywords to all campaigns"

"What's my account-level ROAS for the last 30 days?"

"Show me all ad groups with a CTR below 2% this month"

Pro Tips

Google Ads API uses GAQL (Google Ads Query Language) — similar to SQL for ad data

Status values: ENABLED, PAUSED, REMOVED — removing is permanent; pause to stop spending

Conversion tracking must be set up in the UI first before conversion data appears in reports

Smart bidding strategies (Target CPA, Target ROAS) require conversion data to function

Negative keyword lists can be shared across campaigns for efficiency

Changes take effect within minutes but reporting data has a 3-hour delay

Combine with Sheets: export daily performance data to a spreadsheet for executive reporting